TOPPER: When your team studied what was happening in fashion, what colors are hot for Spring?
DAVIA: We always look to ready to wear to see what is hot in a particular season, this Spring we have seen a push on big bold bright colors; Yellow, Green, Blue, Pink, Red, Sand, as well as, Silver, Gray and Olive tones to name a few.
TOPPER: How did you translate Fashion Trends into your new spring straps?
DAVIA: We translate trends into our strap collections this Spring with our Silk Calf strap. Our Platinum and Olive straps fit right in with the ready to wear. Our new Alligator straps in purple and grey also are meeting a market trend. There has been a great response to our fanciful pink ostrich band as well, people want to make statements with color this spring.
TOPPER: Looking at what's hot, what are the three existing straps that have been around for a while that are suddenly hot?
DAVIA: In our Alligator collection, Yellow, Orange and Blue are all the rage.
TOPPER: You have a new Chocolate collection that came out in January. Brown used to traditionally be a fall color, but across the industry we are seeing more and more popular brown dial watches. Can you wear a brown dial all year round now?
DAVIA: Absolutely. It is wonderful complement for the summer neutrals. Fashion is always evolving and changing, through your Mom's rules out the window. Wear black, brown and blue together. Wear chocolate in the summer and white in the winter. The new rule is there are no rules.
TOPPER: What color straps go best with a brown dial?
DAVIA: We love our Chocolate collection with, White and Chocolate Patent, Brown Galuchat or Alligator and with our Sand Ostrich and Shiny Alligator.
TOPPER: What's your favorite dial of the new collection?
DAVIA: I love the new sand dial, it is soft feminine and classic at the same time. I also love the new signature collection specifically the new large case diamond marker case. It is fun, and the diamonds really sparkle. I love putting it on the white patent or the new shiny purpe alligator.
TOPPER: Any inside info that you can share about what we might see from you for the fall? if not, then what colors do you think will be hot for the fall?
DAVIA: The fall Ready To Wear collections are very neutral so our focus is on color, plumy pinks, aubergine. Patent as a material will continue into fall, and metallic will also continue to be a strong trend for the fall season. Please keep a look out for our new Fall straps which will launch in September!